I’m a client service brand steward, passionate about helping brands and marketers leapfrog into the “Experience Economy”.
I enable teams and projects from initial briefing to launch day and beyond. I lead teams in staging meaningful, connected and often digitally powered customer experiences for some of world’s nimblest brands.
Stories, Systems, Communities and rolled up sleeves…
Areas of Expertise
-Integrated Marketing
-Brand Strategy
-Digital Transformation
-Targeted Experiences
-Brand Innovation
Recent Projects
Logo to Lead Gen for a STEM University.
CSI brand innovation for an Energy Exploration firm.
Socially powered experiences for a US Telco leader.
Lens:
As services, increasingly become commoditized, experiences have emerged as the next step in the progression of economic value. From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences. Many of them will be digitally powered in some way, and some will not. The transition, from selling services to staging experiences will be no easier for established companies, than the last great economic shift, from the industrial to the service economy. Unless companies want to be in a commoditized business, they will be required to purposefully design and upgrade their offerings to the next stage of economic value that is now upon us.